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　　How we became who we are

　　Life can be complicated. Self-care doesn’t have to be.

　　When we came up with the world’s first soft silicone facial cleansing brush LUNATM, our goal was to help you. We wanted to make a self-care device that’s available to you anytime, anywhere. We wanted to make you feel good by solving your skincare problems. Ultimately, we wanted to save your time, so you could focus on other aspects of your life while feeling great about yourself.

　　A decade later, we’re still doing the same. Because we know spas can be expensive and you don’t always have enough time to visit them. Your time is precious and your well-being matters. That’s why FOREO is for everyone, and we embedded that idea in our name.

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　　“This world could be one”

　　Inspired by Queen’s legendary song “Heaven For Everyone”, our founder Filip Sedić decided to implement Freddie Mercury’s message into the company. FOREO comes from “FOR EveryOne” and that illustrated our mission – to tear down labels while inspiring everyone to be themselves.

　　Together with all the people, we want to make this world one and emphasize its beauty by following our dream of reinventing beauty with science & technology. Our values kept us innovative, passionate, and able to think fearlessly. As a result, we shaped the beauty-tech industry and made self-care more accessible and enjoyable.

　　Why do millions choose FOREO?

　　How people feel leaves a real impact on how they deal with life. Knowing this, we decided to enable people to be more beautiful and, in turn, more confident.

　　But we also knew you wanted to save time and be efficient about your skincare. This is why we made it simple and enjoyable.

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　　From routine to ritual in 6 minutes

　　You can skip most of your spa days, saving time and money, just by transforming your routine into an at-home ritual. This is how much pampering you can fit into 6 minutes:

　　Start with a great cleanse: get rid of99.5%impurities with LUNATM

　　Indulge in a 2-minute spa facial with UFOTM to get the most out of active mask ingredients

　　Use BEARTM to lift the skin on your face and neck, and diminish those fine lines in no time

　　Finish the session by depuffing and taking care of dark circles under the eyes with IRISTM

　　And that’s your skincare ritual. It’s effective, effortless, and saves you time – millions of our users agree.

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　　To the Moon and back

　　LUNA™ looks like the Moon, right?

　　Many believe we called our first device LUNA™ because of the Latin name for the Moon, but the truth is much more tech-related. It was named after the material from which the soles of Neil Armstrong’s boots were made of. It was the same body-safe silicone that became a part of countless skincare routines.

　　The Lotus Effect

　　Ever wondered how LUNA™ stays so clean and germ-free, beating nylon material 35x over?

　　Just like with most of our products, we found inspiration in nature. LUNA™ stays clean thanks to a specific pattern of microscopic bristles that makes it impossible for dirt or grime to stick and transfer to your skin. This pattern is called the “Lotus effect” and it’s the exact same feature that keeps lotus leaves clean amid all the swampy mud.

　　Way stronger than it looks

　　When we came up with our acne treatment device ESPADA™, nature lent a hand once again. The shape of the device was inspired by a bamboo tree whose material is known for its lightness, yet it’s three times stronger than timber. This inspiration helped us build the patented internal design which fitted two lights (red for targeting, blue LED for healing) where the layout barely allowed one of them.

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